If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. Private browsing secure's your internet browsing, offering you some protection against online marketers and would-be data thieves.
What is private browsing?
Your web browser -- whether it be Chrome, Edge, Firefox, Safari, or Opera -- remembers the URLs of the sites you visit, cookies that track your activity, passwords you’ve used, and temporary files you’ve downloaded.
This can be convenient if you frequently visit certain pages, or can’t remember your login details. It's also helpful if you’re trying to recall a website you visited a few days ago. However, if someone else gains access to your computer, your most private internet activities are exposed for anyone to see.
With private browsing -- also called Incognito Mode in Chrome and InPrivate Browsing in Edge -- all the information listed above does not get recorded. In fact, all the websites and information you accessed in the private browsing session is immediately discarded without a trace as soon as you close the browser. This can come in handy when you’re using a public computer. This is because you’re instantly logged out of all the accounts after closing the window.
Your cookies also won’t be tracked. In a normal browsing session, sites like Facebook will inundate you with highly targeted ads based on the sites and pages you’ve visited. But in private browsing mode, your internet activity won’t be used against you by marketing companies.
Another benefit of private browsing is you can use it to log in to several accounts on the same site. This is useful if you need to log into two different Google accounts at the same time.
Limitations of private browsing
Private browsing prevents your web browser from storing your data. Although it doesn’t stop anyone from snooping on your current activities. If your computer is connected to the company network, system administrators can still keep track of what you’re browsing even if you’re in Incognito Mode.
If spyware is installed on your computer, hackers will still be able to see what you’re doing online. Even though private browsing has quite a few benefits, you shouldn’t solely depend on it for online privacy.
Your computers must be equipped with VPNs that encrypt your internet connection. This prevents anyone from intercepting your data. Don’t forget to scan your computer for viruses with a strong anti-malware program. This will help to keep spyware and other malicious web monitoring software at bay.
If you want to know where you can get these solutions call us today on 01273 806211. We have the tools and expert advice you need to prevent anyone from snooping on your internet browsing.