What do Google and Yahoo’s new DMARC anti-spam measures mean for your business?

Recently, Google and Yahoo announced a significant update to their Domain-based Message Authentication, Reporting & Conformance (DMARC) policy, significantly impacting how emails are authenticated and delivered. While this might seem like a technical hurdle, understanding the implications of this policy shift is crucial for small business leaders, considering email’s critical role in their success.

Demystifying DMARC: Your Email’s Caller ID

Imagine DMARC as an extra layer of security for your email domain. It functions like a caller ID for emails, verifying the sender’s legitimacy and preventing unauthorised individuals from impersonating your email address. This safeguards your brand reputation and bolsters your defences against phishing attempts that exploit trust to steal sensitive information.

The New Policy: Tightening the Email Security Belt

Previously, Google and Yahoo adopted a relaxed approach to DMARC, allowing emails even if DMARC authentication failed. However, the new policy, effective October 2023, enforces a stricter “reject” policy for unauthenticated emails. Email failing DMARC checks will be automatically rejected and bounced back to the sender.

Why This Matters for Small Businesses: A Multifaceted Impact

This policy shift might raise concerns for small businesses. Here’s a breakdown of the key reasons why you should pay close attention:

  • Shielding Your Brand Reputation: Email spoofing is a prevalent tactic for phishing scams. With a stricter DMARC policy, unauthorised emails masquerading as your business will be blocked, protecting your brand image and fostering customer trust.
  • Ensuring Email Deliverability: Emails failing DMARC checks are more likely to land in spam folders or be rejected altogether. Implementing DMARC ensures your legitimate emails reach their intended recipients, streamlining communication and boosting engagement.
  • Complying with Industry Standards: DMARC is rapidly becoming the gold standard for email security. Adopting it demonstrates your commitment to data protection and aligns your business with best practices, enhancing your overall credibility.
  • Mitigating Financial Losses: Phishing attacks often target financial information. DMARC helps prevent these attacks, safeguarding your business from potential financial losses and reputational damage.

Taking Action: A Step-by-Step Guide for Small Businesses

While the new policy might seem daunting, implementing DMARC doesn’t have to be an overwhelming task. Here’s a practical guide to help small businesses navigate this process:

1. Understanding Your Current DMARC Settings:

  • Most domain registrars or email providers offer DMARC reports. Utilise these reports to determine if DMARC is already enabled and what policy is currently enforced.

2. Starting with a “Monitor” Policy:

  • If you’re new to DMARC, it’s advisable to begin with a “monitor” policy. This allows you to closely observe email authentication without impacting email delivery.
  • The “monitor” policy provides valuable insights into email traffic, sender authentication, and potential spoofing attempts.

3. Gradual Transition to “Reject”:

  • Once you’re comfortable with the monitoring phase and have addressed any identified issues, you can gradually transition to a “reject” policy.
  • This policy ensures unauthorised emails bounce back while minimising disruption to legitimate emails.
  • Implementing this transition in stages is crucial, carefully monitoring email deliverability and making adjustments as needed.

4. Seeking Expert Guidance:

  • Many email providers offer DMARC implementation guides and support resources. Don’t hesitate to seek help from your IT team or email provider if you encounter challenges.
  • Consulting with email security specialists can provide valuable guidance and ensure a smooth implementation process.

Remember: Implementing DMARC is an ongoing process. Regularly monitor your reports, adjust policies as needed, and stay updated on evolving email security best practices.

Ingenio Technologies: Your Trusted Partner in Email Security

At Ingenio Technologies, we understand the complexities of email security and the challenges small businesses face in navigating ever-changing policies like the new DMARC update. We offer comprehensive managed service solutions designed to simplify DMARC implementation and safeguard your business email:

  • DMARC Expertise: Our security specialists have in-depth knowledge of DMARC and related protocols. We can guide you through the implementation process, ensuring a seamless transition and optimal email security.
  • Customisable Solutions: We understand that one-size-fits-all solutions rarely work. We tailor our DMARC implementation plans to your specific needs and email infrastructure, ensuring an effective and efficient approach.
  • Ongoing Monitoring and Support: We don’t just implement DMARC and walk away. Our ongoing monitoring and support services ensure your email security remains robust:

Continuous Monitoring and Support: Your Peace of Mind

Ingenio Technologies doesn’t stop at DMARC implementation. We provide ongoing monitoring and support to ensure your DMARC policy functions optimally and adapts to evolving threats:

  • Real-time Monitoring: Our advanced monitoring tools watch your email traffic, identifying suspicious activity and potential spoofing attempts in real time.
  • Detailed Reporting: We provide comprehensive reports that clearly illustrate email authentication status, sender legitimacy, and any policy-related issues. This empowers you to make informed decisions and optimise your DMARC strategy.
  • Proactive Adjustments: Our team proactively analyses reports and suggests adjustments to your DMARC policy, ensuring it remains effective while minimising disruptions to legitimate email flow.

What do Google and Yahoo’s new DMARC anti-spam measures mean for your business? Ingenio

Beyond DMARC: A Holistic Approach to Email Security

While DMARC plays a crucial role in email security, it’s just one piece of the puzzle. Ingenio Technologies offers a comprehensive suite of email security solutions to provide multi-layered protection:

  • Spam and Phishing Filtering: Our advanced filters effectively block spam and phishing emails, preventing malicious content from reaching your inbox and compromising your data.
  • Data Loss Prevention (DLP): We implement DLP solutions to prevent sensitive information from being accidentally or maliciously sent outside your organisation, safeguarding confidential data.
  • Email Encryption: We offer secure email encryption solutions to ensure the confidentiality and integrity of sensitive communications, especially when dealing with external parties.
  • Security Awareness Training: We provide security awareness training programs to educate your employees on recognising phishing attempts and protecting sensitive information, empowering them to become active participants in your email security efforts.

Investing in Your Business’s Future

Implementing DMARC and robust email security practices is not just about complying with policies; it’s an investment in your business’s future. By safeguarding your email communication, you protect your brand reputation, prevent financial losses, and foster trust with your customers and partners.

If you’re a business in Brighton or Sussex, then Ingenio Technologies is your trusted partner in navigating the ever-changing email security landscape. Our expertise, personalised solutions, and ongoing support empower you to confidently embrace the new DMARC policy and ensure your business email remains a secure and reliable communication channel.

Contact Ingenio Technologies today to discuss your email security needs and discover how we can help you achieve peace of mind in the digital age.

Additional Resources:


What’s the new DMARC policy all about?

From October 2023, Google & Yahoo will reject unauthenticated emails (risking sender impersonation). This protects your brand & email deliverability.

Do I need to do anything?

Absolutely! Implement DMARC to ensure your emails are delivered & prevent spoofing. Start with “monitor,” then move to “reject.”

Sounds a bit daunting. Help!

No worries! If you’re a business in Brighton struggling with DMARC or blocked emails, contact Ingenio Technologies on 01273 806211. We can guide you through implementation & offer ongoing support.

Beyond DMARC, what else can I do?

Consider additional email security solutions like spam filtering, data loss prevention, encryption, & employee security awareness training.

Where can I learn more?

Check out the resources listed in the blog above, check out our Cybersecurity Patching article or contact Ingenio Technologies for a personalised discussion about your email security needs.